Nowadays across all industries, social media marketing is becoming important for every business. Now the audience is more active on social media. And so businesses need to understand what their potential customers want and what trends they are following.
Sometimes it can happen that the followers of certain social media accounts of your business are increasing day by day. But what will happen if the number of followers increases? It is a misconception that sales will increase as followers increase. If you want to convert your followers into buyers then you must adopt a good strategy.
You always have to keep in mind that the followers of your social media accounts are not your buyers. You just have to be more discriminating with the help you render toward other people. And only successful companies can do this efficiently.
In today’s tune, I will discuss how to increase your social media conversion rate or you will increase the click-through rate of your social media posts. Increasing CTR may be the first step in converting your followers to buyers.
1.Grow your marketing channel
Your first step will be to ensure your presence on almost all social media platforms Create pages, accounts, or channels with your brand name on all popular social media.
Most business profile accounts are on Facebook but not on other social media. It cannot be done You have to have an account on Facebook as well as all social media and post regularly.
It is true that users are more active on Facebook nowadays and it is becoming one of the areas of marketing day by day, so other platforms cannot be ignored. You need to choose the best platform, especially for target marketing.
For example, if a user follows you on Facebook but he uses Facebook only to upload pictures, then someone follows you on Twitter but they use Twitter only for news updates. All in all, you will be active on social media according to the needs of your target customers.
2. Stay active on social media
Once customers start following you on social media, it will be your responsibility to keep them updated at all times. You need to make sure that they are aware of your brand. You need to increase the engagement of your followers on social media.
If you plan to update your social media profile once a week, change it. Update followers daily to keep them engaged.
If a customer makes a comment on any of your posts, you must help him with the appropriate answer. If any customer wants to know about the offer or discount, reply directly to comment. Replying to comment will have many benefits at once,
Customers will take it as the best customer service, they will understand how serious you or your company is about customers.
If you try to reply to comment or message quickly, it will increase sales.
3. Get to know the target audience
To be a successful social media marketer, you must first identify the target market. You need to research and find out which social media makes your customers more active.
Take a look at the image below, to see which platform users of most ages use.
For example, if your target customers are between the ages of 18 and 29, then Facebook is the right social media for you. Because users of this age are more active on Facebook. So if you stop your marketing on YouTube, Instagram, and Snapchat, it won’t. You need to spend more time on Facebook but be active on other platforms as well.
Again, investing in Snapchat and Tumblr would not be wise if your target customers are over 60 years of age.
If your business is a fashion-related product then Instagram may be the best social media for you. Most people share pictures on Instagram so fashion-related marketing is suitable for this platform.
4. Exclusive promotions offer
Targeting the market, after selecting the post automation method, your job will be to create the right content. But your success will depend on what your content will look like.
Never spam, every post should be created in such a way that it has some value.
You can’t post anything that makes your followers unfollow you. Always try to highlight something exclusive Give something that users will find on your website, it could be a promo code, offer, coupon, etc.
When you give something that will not be on the website, users will not value your social media content.
5. Using automation tools
While it is important for any company to be active on social media, it is not possible to keep an eye on it 24 hours a day. Big companies have dedicated social media teams but small businesses do not have such a system. And they need automation tools.
There are many tools that can be easily used to post on various social media. If you post on any one platform without posting separately. One such automation tool is Buffer.
Buffer allows you to post on a platform that will go to all the social media you set. Moreover, you can also arrange Schedule Post through this tool.
Another automation tool could be Sprout Social. You can use this tool to get messages from all your social media platforms in one place. You can view all the messages together without going to different platforms again and again through Sprout Social.
6. Organize the contest
Social media can be a great help in organizing online contests. You can promote user-generated content as part of the contest.
If you can post content created by users to their profile, it will inspire other users as well as increase brand recognition. This will increase the followers which will help in increasing the sales at some point.
59% of people say they follow a particular brand because they are interested in the product of that brand. You can keep users engaged with new contests all the time.
Research says more than 85% of customers purchase certain products for social media. 56% of people buy products of a particular brand because they follow the brand on social media.
Be sure to set something good as a prize for the contest. Always try to keep something interesting. Attractive rewards will satisfy such customers on the one hand and increase the interest of others on the other.
7. Take the help of an influencer
Another way to get more subscribers from social media is to work with social influencers.
This technique is somewhat different from the other methods I have discussed. With Influencers, you can convert people who don’t follow your brand into customers.
Partnering with influencers is a successful strategy because they are busier. Influencers can increase purchases by 22 times your current rate.
Moreover, social media users think that certain influencers are knowledgeable enough and that what they promote is really the best. Research shows that 82% of people accept offers from influencers.
Influencer marketing is most seen in the case of Instagram. Influencers usually promote different brands through their profiles.
8. Use pictures on Twitter
Try using pictures on Twitter posts. I have personally seen a Twitter Post with pictures, perform better than a Twitter post without pictures.
Twitter users love tweets with pictures. When a tweet has a picture, users are more attracted to it and click. So be sure to try adding pictures to convey your brand message on Twitter.
9. Choose good content
No matter what network you try to monetize, don’t share information that will tarnish your brand image. It is true that if you show laziness in content sharing, your traffic will decrease but you will not be able to share anything that could harm your brand.
Users will start ignoring your profile if your content is of poor quality and wait for the next post if it is excellent.
10. Follow the 80/20 rule
We are all probably aware of the 80/20 rule. You should always refrain from sharing your content. Sometimes you can highlight the content of other brands.
You can always highlight something different from your business-related post without having to post all the time. However, one thing to keep in mind here is that the posts that are not related to your business should be high-quality posts.
11. Add a link at the beginning of the post
Try to put your links at the beginning of any social media post. In different cases, it has been seen that if you place the link at the beginning, the click comes more.
Most companies are used to placing links at the end of the post, but they do not know that the links get a little more acclaimed at the beginning. I am not saying at the beginning of the post in the first line. As many words as there will be in your post, make sure that you have added the link to the position like the picture below. Notice in the picture which position has the highest CTR.
12. Be sure to add pictures to the Facebook Post
If you post on your brand’s Facebook page, you must give a picture. Research shows that Facebook posts with pictures get 104% more comments, 54% more likes, and 64% more CTR. More interestingly, adding Call To Action to the image increases the CTR by another 14%.
Also in the image, Hexadecimal color # 4c66a4, Gray / White color can increase your CTR from 16% to 26%.
13. Use hashtags
Hashtags are important for any social media. Hashtags can increase your traffic several times. Properly used hashtags can lead to more traffic than ever and at the same time increase CTR.
However, there may be differences in the use of hashtags for different social media. Hashtags on Twitter are more important than any other social media. Research hashtags before using appropriate hashtags on Twitter.
14. Highlight content in a few words
Try to create appropriate content for social media to highlight the keynote. However, there may be limitations in the case of different social media, such as Twitter, you cannot write more than you want.
I myself have seen that in the case of Facebook, more clicks come on the post with fewer words. Smaller paragraphs than larger paragraphs can increase your clicks.
15. Be careful when using words
Did you know that using certain words can increase the likes, comments, and shares of your social media post? That’s true. You can increase the reaction to your post by using some words in the right way.
In the case of Twitter tweets, you can consider using the following words,
- Please Retweet (but don’t beg)
- Blog Post
- Check It Out
- New Blog Post
- Social Media
- How To
Some of the words that are mostly used on Facebook,
The 15 strategies I have mentioned above are all effective, but not all of them will be successful. One strategy can work for one person. It is your job to discover what that is and to bring it about.
Use all the cues one by one and see which one helps to increase your CTR. Moreover, as social media changes all the time, you need to see when it works.
It’s great to have a lot of followers on social media. But you need to find ways to convert these followers to subscribers. Try to establish your presence on social media platforms as much as possible. Do research about your target audience so you can market to each channel appropriately.
Stay active regularly. Make sure you are always accountable to your followers, keeping them involved. Use automation tools to save time managing your content. Offer discounts, coupons, and promotions. Partner with social media influencers to increase your brand awareness.
Focus on increasing your CTR. Use images, notice your language, use hashtags. If you follow these tips, hopefully, you will not only have followers, they will become buyers.